Video Production Services
Engage your audience with strategic video services designed for each stage of your relationship with them.
Stage One:
Curiosity
In the Curiosity stage, videos will help you spark awareness in the crowded marketplace so you can stay top-of-mind with your audiences.
Be Seen with…
• Brand Story Commercials
• Lead Generating Videos
• Paid Media Video Content
Stage Two:
Enlightenment
In the Enlightenment Stage, your customer is actively looking for their best-fit solution. Videos will help you differentiate and position yourself while helping them understand your value proposition.
Be Known with…
• Testimonial Videos
• FAQ Videos
• Hiring / Recruitment Videos
Stage Three:
Commitment
In the Commitment Stage, the stakes are highest. Videos will help you motivate conversions and ultimately, land the sale.
Be Trusted with…
• Tutorial Videos
• Before-and-After Videos
• Personalized / Customized Sales Process Videos
Happily-Ever-After
The final stage doesn’t have a clear “end” in the way the beginning three stages do— unless you lose someone’s commitment. This means you have to nurture trust, communicate in a way that eliminates confusion or frustrations, and provide ongoing support, outside your company but also within.
Surprise and Delight your audience(s) with…
• Inspirational or Entertaining Videos
• How-to Videos
• (Internal) Training / Process Videos
Your distribution Plan
How do you plan on sharing your video?
You can have the best video content in the world, but if you don't put in some effort to promote it, it will get lost in the sea of other videos competing for viewers' attention.
So, how do you get your business the attention they deserve?
Google AdWords can get you great results in a short amount of time, much faster than organic traffic.
Paid or Boosted Content Promotion through your current social media platforms (Instagram/Facebook)
Use your YouTube channel to gain attention and drive viewers back to your website.
Improve SEO by promoting video content on your website's blog, a huge win for businesses who need to improve their online ranking.
Brand Story Services
Effective Video Marketing Starts With Your Brand’s Story
There’s a lot to consider before investing in a brand new video. For example,
What overall story is your brand inviting your audience into?
Is your Brand Story being told consistently, clearly, and in a concise way across all forms of communication?
Do your audiences seem to respond or engage?
Strategy Session
We’ll review your current customer journey and offer recommendations on how to leverage video to help you accomplish your business objectives every step of the way.
This includes:
• A 60-minute consultation to clarify your business objectives & evaluate your current marketing efforts
• Video and/or audio recordings of our discussion
• A simple, step-by-step action plan (.pdf)
Copywriting SErvices
Leverage precise language that helps hit your target audience(s) right between the eyes on camera AND on paper.
Examples include:
• Brand Messaging Guide (One-Page Brand Story & One-Liner)
• Video Scriptwriting
• Blog post created to host your video
• Emails written & sent out to your list(s)
WEbsite Wireframes
Ensure the story you’re inviting your audience into is clear, consistent, and compelling across the pages where your video content will live.
• An easy-to-follow document that will help you get the layout, flow, and words right on your home page, or landing pages.
With this helpful resource, you’ll feel confident you’re going to get the ROI you expect from your website— the first time.
You need your investment in video marketing to pay off.
When you partner with Lux Lab, you’re adding an expert team of video storytellers with a combined 40 years of experience to your team.
“We have used Lux Lab for several marketing and brand-building videos. I am extremely impressed with their creativity and responsiveness. They just get “it.” Beyond the actual service they deliver - they are great people to work with.”
“My firm hired Lux Lab in late 2020 for some video and photo media we needed for our redesigned website. I have a high bar for service, and the team at Lux Lab far exceeded all expectations. They are obviously experts at their craft. Highly recommend!”
Recommended Packages
Perfect for when you’re just getting started with video marketing, or if things have gone wrong with the other guys in the past. *NOTE: Custom or individual videos are always available upon request.
Brand Story Essentials
(1 time fee)
Brand Messaging Guide (1)
Brand Story Commercial (1)
Website Banner Video (1)
Website Photo Shoot (1)
(30-40 beautiful images for your website, blog, and/or social media)
Brand Story+ (Plus)
(over 12 months or longer)
Video Marketing Strategy Session (1)
Brand Story Essentials (2)
(For 2 audiences or 2 products/services)
Additional Video (1)
(as determined in your Strategy Session)
Video Agency Partnership
(ongoing)
The real value is added when we gain momentum working together year after year.
We’ll develop a custom, strategic plan of attack to address your business goals on an ongoing basis with video marketing that helps you be seen, known, and trusted.
You Deserve More Than Just A Video.
Right now, too many brands are going unknown and are missing out on opportunities to serve people they will never meet.
At Lux Lab, we create strategic video marketing that helps your brand be seen, known, and trusted.
So you can serve more and more people with your life-changing solutions.
