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AI Art and the Evolution of Creativity: Lessons from Photography

In 1839, when French painter Paul Delaroche first laid eyes on a daguerreotype, a revolutionary early form of photography- he supposedly declared, “From today, painting is dead.” As one of the leading academic painters of his time, Delaroche was convinced that this trendy technology, which could capture reality with unnerving precision, would send traditional painting to its grave. And sure, he wasn’t alone- many artists back then probably lost a few nights of sleep over the thought of a camera stealing their jobs.

But, as usual, reality had other plans. Instead of dooming painting to the history books, photography nudged it in a different direction. It gave birth to movements like Impressionism, where artists embraced the thrill of capturing emotion, color, and subjective experiences- aspects that photos just couldn’t quite nail down at the time. Turns out, there’s more to art than just looking like real life.

Fast-forward to today, and we find ourselves in a similar drama with AI-generated art.

An article from Word on Fire recently argued that AI art could never be “offered in love” because, well, algorithms don’t have hearts (or a habit of crying during cheesy rom-coms). Fair enough. But maybe, just maybe, AI is more of an ally than a nemesis.

I think, AI can be seen as a tool that enhances creative potential, just as photography once did for painters.

The Human Behind the Art

One of the big worries about AI-generated art is that it lacks that “personal touch” only a human can offer. The argument goes something like this: Art, especially the spiritual or devotional variety, should come from the artist’s soul, offered in a contemplative, loving spirit. Valid point. But AI isn’t exactly running off on its own to create masterpieces while we sip coffee. When artists use AI, they’re still in the driver’s seat- choosing prompts, tweaking results, and making sure their vision gets through. It’s not so different from photographers deciding on their angles and lighting.

Sure, AI can churn out pretty pictures, but it’s not doing it out of a deep sense of purpose or existential angst. That’s where the artist comes in. Tools- whether paintbrushes, cameras, or neural networks, have always been just that: tools. And in the right hands, AI can amplify creativity, opening up new playgrounds for artistic expression.

Embracing Technological Change

Remember how photography didn’t kill painting? Instead, it helped usher in things like Impressionism- where artists painted their feelings about reality rather than just its surface. In the same way, AI is offering new avenues for creativity today. And no, those avenues don’t all lead to robot overlords. Yet.

The real value of human creativity isn’t in cranking out images- it’s in infusing them with personal experience. Sure, AI can do the heavy lifting, but it’s the human touch that gives the art its heartbeat.

A New Renaissance for Art

If photography’s debut was an artistic wake-up call, AI could be seen as a new Renaissance- a time when artists get to play with fancy new toys that expand their horizons. No, AI isn’t going to replace humans (after all, it still struggles with drawing hands). Instead, it’s a chance to explore new styles, concepts, and ideas without being limited by mere technical skills.

The real magic of art lies not in the perfection of the piece but in the intention and emotion behind it. AI might generate stunning visuals, but the human artist remains at the core, guiding the process, offering a depth that only a human can bring to the table.

So, as AI starts to reshape the creative landscape, maybe we should see it less as a threat and more as an opportunity. Just like photography, AI is another tool (a very, very smart tool) that can elevate what artists can achieve. After all, AI might know how to make things pretty, but can it stay up until 3 AM questioning its life choices over a half-finished video??

Here at Lux Lab, we have used AI to tell powerful stories. creating content that illuminates the mystery and beauty of Eucharistic miracles, using digital artistry to spark curiosity about scripture, and crafting visuals that showcase moments of contemplation. AI allows us to focus on crafting narratives that resonate deeply, offering a modern bridge between ancient truths and today’s seekers.

Evangelization means stepping out to meet others where they are and using every tool at our disposal to reveal the love and truth of Christ to a world that desperately needs it. Think of AI not as a replacement, but as an extension of the creative spark God’s given us. It’s a way to reach others in fresh and meaningful ways.

By welcoming AI into the artistic fold, we open up a world of new possibilities, reflections, and creative breakthroughs. Just like the dawn of photography pushed artists to rethink their craft, AI is inviting us to step outside our comfort zones and see how technology can tell a richer story. It’s not about AI taking over but rather about enhancing our ability to connect with others through beauty, truth, and the ever-timely stories of faith.

As Pope Saint John Paul II reminds us in his Letter to Artists:

“6. Every genuine art form in its own way is a path to the inmost reality of man and of the world. It is therefore a wholly valid approach to the realm of faith, which gives human experience its ultimate meaning. That is why the Gospel fullness of truth was bound from the beginning to stir the interest of artists, who by their very nature are alert to every ‘epiphany’ of the inner beauty of things.”

and

“ 1. None can sense more deeply than you artists, ingenious creators of beauty that you are, something of the pathos with which God at the dawn of creation looked upon the work of his hands.”

So, let’s use every tool at our disposal, whether it’s a brush, a lens, or a line of code, to light up the path ahead, sharing beauty that points beyond ourselves, toward the divine.

What do you think? Can AI be a true partner in the creative process, or does it fall short of capturing the love and intention behind human-made art? I’d love to hear your thoughts!


Sources:

1. Daguerreotypes by a French Traveler Who Was Among the First to Photograph the Eastern Mediterranean

2. Impressionism - The Art Story

3. For The People Collective - How did photography influence impressionism?

4. Letter of His Holiness Pope John Paul II to Artists (1999)

Vertical Video Mastery: Dominating Social Media Platforms

Vertical Video Mastery: Dominating Social Media Platforms

Our peepers are positioned side by side, making the horizontal world our main stage. The horizontal layout outshines the vertical one when it comes to showcasing the daily drama of life, such as group interactions, dynamic motion, or those breathtaking landscapes that leave us speechless (or at least until we find our next meme).

The situation at hand is a colossal collision between our visual preferences and hand-held habits (your phone), between common sense and handiness, between the past and the future. So, what's the remedy for this conundrum? drumroll

Flipping phones sideways? Nope, not a chance. Back in 2018, 72% of millennials refused to take that "drastic" step. And now, in the present day, a whopping 80% of social media video viewers (Youtube Shorts, Instagram, Facebook, TikTok, and all their digital pals) scroll through these platforms on their phones.*

The key to capturing the attention of today's audience is making your content mobile-friendly. In the pre-smartphone era, widescreen videos reigned supreme with their 16:9 aspect ratio, claiming their territory on computers, TVs, and laptops. But times have changed, and so must our videos. Enter the vertical realm of smartphones, boasting a 9:16 ratio, demanding our content to evolve and occupy as much screen space as possible. Vertical video content now conquers 78% more screen territory than widescreen videos, and that's a game-changer, folks.*

Making a creative vertical video is the secret sauce to seizing someone's attention instead of watching them vanish into the digital horizontal abyss. You and I are about to explore why vertical videos reign supreme on social media, the epic battle of square vs. vertical, and the art of creating your very own vertical video masterpieces!

The Vertical Video Victory

Snapchat burst onto the scene in 2011, revolutionizing the way users exchanged photos and videos by encouraging vertical orientation – and they say change is hard! Since then, the social media giants have all hopped aboard the vertical express, adapting their platforms to favor this new format. In the attention economy, vertical videos are your ticket to success.

Nonetheless, there's an ongoing face-off between square and vertical videos in the social media arena. So, which format deserves the crown? Generally speaking, if you're aiming for a mobile-first audience, it's wise to roll with vertical videos – it's hip, it's cool, and it's the way to go!

Square Videos vs. Vertical Videos: The Ultimate Showdown

Recent experiments by Buffer reveal that square videos bag 30-35% more views and a staggering 80-100% more engagement than their widescreen counterparts (16:9) on social media platforms. It's evident that square videos are crushing widescreen in the social media arena. Posting a widescreen video on Facebook, Instagram, or TikTok leaves unsightly black borders that are the visual equivalent of a vacant lot – they take up space but offer no value. Avoid these no-value zones whenever possible.

So, we've established that square videos triumph over widescreen, but now the real question emerges: which is better, square or vertical videos? Instagram, FB, and TikTok are all vertical-centric platforms. Posting a widescreen video on these platforms is like pitting a unicycle against a Ferrari – it simply won't keep up. Buffer conducted a series of tests on Facebook and Instagram to compare the performance of vertical and square video content, and the results were astonishing. Vertical videos on both platforms significantly outperformed square videos, boasting 6% more 3-second views and a jaw-dropping 187% more viewers who watched at least half the video. It's safe to conclude that in most cases, vertical videos are the top choice over square videos – the numbers don't lie!*

Mastering the Art of Vertical Videos

Before hitting the 'record' button, consider where your video will make its grand debut. While vertical reigns supreme on many platforms, sites like YouTube and Vimeo are still die-hard fans of widescreen (16:9). Reflect on your audience's platform preferences and aim to make their viewing experience a breeze.
Fear not! If you accidentally shoot a horizontal video (16:9), you can still salvage it by cropping it into a vertical format. By importing your video into an editing app like Splice, you can choose your desired aspect ratio and crop away. Voilà! Your widescreen video is now a vertical masterpiece.

However, beware of the resolution loss when using this method – cropping means fewer pixels in a larger space, resulting in lower quality. To avoid this pitfall, plan your shoot with a vertical orientation in mind. Enhance your vertical videos with attention-grabbing titles, animations, and music using Splice's video editing app.

Vertical Videos: Riding the Wave of the Future

Keeping up with ever-evolving trends can feel like a wild rollercoaster ride. Not long ago, 16:9 widescreen was the darling of the video world, but it fell from grace before many media agencies could adapt. The secret to standing out on social media is embracing trends like vertical video content.

Resistance is futile; instead, harness these trends to your advantage. As you ride the vertical video wave, stay alert to emerging trends, observe successful content creators, and experiment. Now, go forth and create captivating vertical video content – the world awaits your genius!

Or if you need a trusted video partner, we are introducing a short-form content subscription into your marketing strategy. The future of engaging content is just a step away – dive in with a short discovery call with us today.

Set up a call with us here. If you aren’t ready for a call but want to start clarifying your message, fill out our creative brief here.

Sources: https://www.scientificamerican.com/article/video-looks-most-natural-horizontally-but-we-hold-our-phones-vertically/

https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

https://buffer.com/resources/square-video-vs-landscape-video/

The Cost of Video Production

As a video production company, we've been blessed to work with a wide spectrum of clients, from non-profits to large corporations, from businesses with teams of two to teams of too many to count. However, no matter their size, style, or mission one thing remains true- they always have a budget they’re sticking to (it’s all about the benjamins, amirite?). This inevitably leads to the question most clients come to us with,

What will it cost to Make our video?

A fair question, but one that doesn’t have a one-size-fits-all answer. There are many factors that go into producing a high-quality video, which results in a wide variety of costs associated with video production. 

We know many of you may be thinking, “wait a sec, I came to this blog to find out how much producing my video would cost”. All is not lost! While we would need to know your specific needs to give you a price estimate (if that’s what you’re really after, look no further and schedule a call with us here 😉 or fill out our creative brief here), instead we want to help you understand what goes into making your video and determining the price so you can budget accordingly

Below we have created a list of key factors to consider: 

Clarifying Your Message: This is a foundational first step in the video production process. You will find that without coming up with a plan and a strategy before you begin will likely end in a frustrating and difficult process- possibly with more costs than were necessary. Think of it this way, if the foundation of your house was built on sand, the investment that you put into your home will be worthless. Our clients will tell you that clarifying their message not only helped them achieve the video they needed but also provided an opportunity to better define their business. Want some help getting a kickstart on clarifying your message? Check out our previous blog for a couple of tips.

Length of Video: After clarifying your message, consider the length of your video—hint: typically, shorter is preferable when considering the short attention spans of humans (we all have places to be!). However, shorter does not always mean more affordable depending on the production value.

The Script: All good videos, much like all good school papers, begin with a solid outline and, in most cases, a script. The outline and script are essential to your video because it’s the blueprint that dictates all aspects of production including: equipment, location, talent, style of editing, and graphics.

Equipment: The right equipment makes a huge difference in producing a high-quality video. Equipments costs will always vary depending on the scope of production. When working on a production that is larger in scale, a crew might need to rent film equipment such as cameras, lighting, stands, mics, etc. The majority of production companies will charge you directly for these rental costs and treat them as an expense, others (like us) have 90% of this equipment on hand and rarely need to outsource which saves on overall expenses. Just be on the lookout if they put a helicopter rental in there, drones work just fine these days.

Location: When considering location for filming you might decide your video calls for more than one location. You’ll need to think through what it’ll take to move locations: cost of transporting equipment and people, logistics of transportation and timing, as well as any necessary special arrangements like permits, equipment, or rental fees. Multiple locations can really spice up a video but keep in mind it can come with added costs.

Talent: Most videos will need people in front of the camera, which could include you or your team, your clients, volunteers or paid actors. Hiring an actor can be a great addition to your video as they can professionally and clearly represent your audience on camera. Prices for actors vary depending on amount and level of expertise. 

Editing: Like equipment, editing makes a huge difference in producing a high-quality video. There is more that goes into editing than one might think. First, there is the equipment such as editing software, music licensing, etc. then there is the time. As good ole Ben Franklin once wrote “time is money”. Whether it is someone on your team or you outsource there will need to be a good amount of time spent editing the video to make the video right.

Graphics: Graphics can be a helpful tool in clarifying your message. You have the option of either supplementing your video with graphics or making a video that consists solely of graphics; however, do not assume that using only graphics will reduce the overall cost of your production. The cost of creating custom graphics will be comparable to the cost of having a full production on set.

Distribution: You have your video- now what? It’s important to take into consideration the costs of marketing your video.  In order to get your video to the masses you may need to think about creating ads or posting videos on various platforms like Facebook, Instagram, Google, YouTube or TikTok. In order to get your video out there you will likely need to create shorter social media versions of your video. Here is a video on Facebook marketing basics to get you started:


 Now that you have a general understanding of some of the costs you can start to think through what type of budget you might need and whether you need to out-source or do things in house. No matter what you choose, keep in mind that your video is an investment. So while the costs could seem daunting the return you will find from a well-produced, well-distributed video will prove worth it.

We hope this was helpful to you as you begin your video marketing journey! If you have any questions or want to find out more information about the production services we provide feel free to set up a call with us here. If you aren’t ready for a call but want to start clarifying your message, fill out our creative brief here.

Video in the Wild with Julia from Stratos Creative Marketing

Video in the Wild with Julia from Stratos Creative Marketing

John Wojtasek, our Vice President of Marketing and Storyteller at the Lab, was recently interviewed on the Marketing in the Wild Podcast. That episode was just released today!

Host Julia Block Pearson and John discussed how to use video as an effective tool to get your brand’s story out into “the wild.”

Listen in and walk away with some tips on what types of videos to create, how to leverage videos at each stage of your customer journey, and how to measure whether your videos are successful or not.

How Video Marketing Helps Your Business Make More Meaningful Connections With Customers

How Video Marketing Helps Your Business Make More Meaningful Connections With Customers

John Wojtasek, our VP of Marketing and Storyteller at the Lab, was recently interviewed on the Public Safety Innovators Podcast. That episode was just released today!

Host Adam Wills and John discussed how effective video marketing can be for business owners. However, many brands and businesses ultimately struggle to get it done right or feel so intimidated by it, they just don’t employ it at all.

Listen in (and then share the episode!), and you will walk away with some tips on video best practices, what types of videos to create, and where to share them for maximum benefit.

Be Seen, Known, and Trusted. (Part 2)

Be Seen, Known, and Trusted. (Part 2)

Here’s the kicker: even if people have seen your brand, or have heard of it, do they really know who you are, what you offer, and how they can buy it?

Do they recognize, and more importantly, prefer your brand to a competitor in your industry?

Would they enthusiastically recommend your service and products to their friends and family?

If you answered “no” to any of these questions, then these tips are for you!

Read on!

Be Seen, Known, and Trusted. (Part 1)

Be Seen, Known, and Trusted. (Part 1)

Did you know? The average person sees ≈ 7,000 ads per day! If your brand goes unseen in the midst of this swarm of other advertisers, you are missing out on opportunities to serve people you will never meet.

The good news? Here at Lux Lab, we want to help you succeed!

So over the next two weeks, we’re going to explore some practical ways for you to be seen, known, and trusted so you can reach more and more people with your life-changing solutions.

This week, we’ll focus on the first part— how to make sure you’re being seen.

The Landon Team | Denver, CO + Austin, TX

The Landon Team | Denver, CO + Austin, TX

Our friends at the Landon Team are a group of real estate experts serving the Denver and Austin metro areas. Unfortunately, with the restrictions last year, they could no longer show houses in-person or offer open houses.

Landon Smith wanted a way to help his sellers showcase and market their listings and, ultimately, keep his business growing.

Find out what happened next, in Landon's own words.

Seeds of Hope | Denver, CO

Seeds of Hope | Denver, CO

Our friend, Jay, is the Executive Director with Seeds of Hope. Their annual gala is their biggest fundraiser, averaging half a million dollars. It's usually a 400 person event in a beautiful, hotel ballroom. But with the current environment and a global pandemic, that wasn't exactly going to work this year.

Jay looked at various solutions: “Do we do a smaller gathering? Do we do an email campaign? Do we do a virtual gala? What do you do in the absence of a single event that weighs half a million dollars a year?”

That’s when he thought of us. Find out what happened next, in Jay's own words.

3 Ways to Improve Video Meetings

3 Ways to Improve Video Meetings

Raise your hand if you have a love/hate relationship with Zoom… Yeah, us too.

SO, as your trusted video experts, today we want to help you lean into this whole video-meetings-thing with renewed confidence and ease!

Read on for our list of 3 virtual meeting tips that you may not know about or be utilizing.

3 Reasons Why Today is a HAPPY Election Day!

3 Reasons Why Today is a HAPPY Election Day!

Congratulations!

You did it!!— You made it!

Well, almost…

I think we can all agree that this has been one of the most exhausting, discouraging, and toxic election cycles of our lifetimes (if not longer)… and if you’re anything like me, you can’t wait to put it behind you.

So why exactly is it “happy”— no matter the outcome?

Here are 3 quick reasons.

Lux University | St. Louis, MO

Lux University | St. Louis, MO

Our friends at Lux University had an ambitious idea to start the first app of its kind: A brand new community hub by women for women. A place where women could come together to pray, learn more about their faith, and share the ups and downs of life together... However, they quickly realized they didn't have the time or the know-how to market the program effectively on their own.

What could they do to pull off their big dream?

Read on and find out!

Reach More of the Right People (Part 2 of 2)

Reach More of the Right People (Part 2 of 2)

Your “solution” only matters to the right type of person... but how do you find them? and how do you attract more people like them? Today, let’s dive deeper into some concrete tips for how to find and develop your niched-down audience in order to get your marketing efforts in front of more of the right people.

Reach More of the Right People (Part 1 of 2)

Reach More of the Right People (Part 1 of 2)

Your “solution” only matters to the right type of person... If you’re selling dog food, it doesn’t matter how many people you try to market your offer to— unless they actually own dogs they will never buy it! Sounds obvious, right? But you’d be surprised how often this basic principle gets ignored in practice. Don’t make this mistake! Today, let’s learn how to make sure your offer gets in front of more of the right people.

Bella Health and Wellness | Denver, CO

Bella Health and Wellness | Denver, CO

At Lux Lab Production House, our partners are our heroes.

This has always been the case with our friends at Bella Health and Wellness. We are grateful for all of our front-line health care workers especially in these days of global pandemic. Over the past few weeks and months, Bella’s mission-driven service continues on a daily basis.

Today, we wanted to honor them as we showcase some of our recent work together.

Make Your Solution Clear.

Make Your Solution Clear.

Is your solution clear? Solutions exist because people are struggling with real, tangible problems. Today, we want to help you identify the problems and pains you solve for people so that you can reach them more effectively.

Tell Me A Compelling Story.

Tell Me A Compelling Story.

Whether you're scripting out a video or crafting a humble email, here are 2 common mistakes to avoid to make sure your story is compelling to your audience. (Don't worry-- we'll also provide a solution along with each mistake. We wouldn't just leave you hanging like that).