John Wojtasek, our Vice President of Marketing and Storyteller at the Lab, was recently interviewed on the Marketing in the Wild Podcast.
That episode was just released today!
Host Julia Block Pearson and John discussed how to use video as an effective tool to get your brand’s story out into “the wild.”
Listen in by clicking “play” below— and if you enjoy it, we’d be grateful if you shared it with someone else.
*NOTE: Julia and John are both Certified StoryBrand Guides. In the episode, they refer to the StoryBrand (SB7) Framework. Jump over to our resource page, “ What is Storybrand? ” to learn why we love this powerful Messaging Framework and what it can do for your business.
About the Host:
Julia Block Pearson is the host of the Marketing in the Wild Podcast where she and her guests approach the world of marketing with curiosity and practicality. Marketing in the Wild’s goal is to learn from real-world marketing so business owners can avoid making costly mistakes and connect better with their marketplace!
In the episode:
[00:35] John & Julia intro & background
[04:30] What is StoryBrand?
[05:12] How to use videos in your customer’s journey
[07:25] Be specific about the goal you want your video to accomplish
[09:32] What might success look like in each phase in your customer journey?
[12:30] Video in the Wild example #1: “Divine Diversions” (An example of the type of video you should make first)
Divine Diversions Brand Story Video (Kickstarter Campaign)
Lux Lab Brand Story Video
[16:40] What makes a video “good” or “bad” marketing?
[22:15] Video in the Wild example #2: Allstate “Mayhem” vs. “Good Hands” (How to leverage specific elements of your overall Brand’s Story for unique video collateral)
Allstate “Mayhem”
Allstate “Good Hands”
[24:09] Video in the Wild example #3: Gerber Knives (How to appeal to your audience’s aspirational identity)
Gerber Knives
[27:25] Video in the Wild example #4: Testimonials (How to invite your audience into a story through the stories of the lives you’ve changed)
The Landon Team | Feature Testimonial Video
[30:34] Video is effective because it’s a multi-sensory experience
[31:28] Video in the Wild example #5: John’s favorite video marketing campaign of all time
It’s a Tide Ad
[35:14] The temptation to “go viral”
[36:25] How to connect with John and Lux Lab!
