John Wojtasek, our VP of Marketing and Storyteller at the Lab, was recently interviewed on the Public Safety Innovators Podcast.
That episode was just released today!
Host Adam Wills and John discussed how effective video marketing can be for business owners. However, many brands and businesses ultimately struggle to get it done right or feel so intimidated by it, they just don’t employ it at all.
So listen in (and then share the episode!), and you will walk away with some tips on video best practices, what types of videos to create, and where to share them for maximum benefit.
>> The actual interview begins around 1:32.
*NOTE: Adam and John are both Certified StoryBrand Guides. In the episode, they refer to the StoryBrand (SB7) Framework. Jump over to our resource page, “ What is Storybrand? ” to learn why we love this powerful Messaging Framework and what it can do for your business.
About the Host:
Adam Wills runs Storyweb Creative, an all-in-one website building platform that helps businesses just like yours generate new leads and increase revenue with websites that convert their visitors to customers.
As a former 15-year law enforcement veteran, Adam also has a passion for helping law enforcement “COPreneurs” who are trying to start and grow a business. He has built LEO2CEO so they can come together to meet and support one another, get answers to burning questions, learn from experts, participate in growth challenges, and more.
Check out: LEO2CEO – A resource for cops who want to start their own business.
In the episode:
[00:40] Welcome to episode 47!
[01:32] Why video is an important piece of your marketing strategy.
[02:28] Video helps create a more human connection.
[04:40] Having videos on your website will increase the amount of time visitors stick around.
[05:17] Great ways to leverage video on your website.
[11:16] Places and platforms other than your website where you could leverage video.
[14:48] You can start by keeping it simple and focusing on specific platforms.
[17:33] The importance of sharing video natively within the platform and not just links to a video.
[19:32] Business Brief 16: Learning How to Say No
[21:23] Some solid tips for producing your own videos!
[28:14] Head to John's website at WeAreLuxLab.com for a video for even more tips and advice.
[28:41] How John got started in video and film production.
[32:23] How you can connect with John and Lux Lab!
