Our friends at Lux University had a bold, ambitious vision.
They wanted to create a faith hub (specifically, an app)— by women, for women. Their dream was for it to become a one-stop-shop where women could join each other for fellowship, prayer, and faith formation. With the catchphrase, “let HER be light,” Lux University would be the perfect resource for women of faith to become lights in their families and in their communities, together.
Talk about making the world a better place!
There was just one problem… How to reach more, interested women to join them and grow their platform?
Thinking back to where he was that time, our friend Ricky told us, “We realized we had no videos and no marketing strategy… but we knew our audience was on Facebook.”
“At first, we tried on our own but it felt overwhelming. More than anything it just solidified for me that we needed someone with the time I didn’t have as well as the knowledge & expertise in order for us get where we wanted to go. Running Facebook ads requires subject matter experts.”
A mutual friend connected Ricky to us and we quickly determined that it was a great fit.
In short, Lux University’s goals were to market the launch of the app, and then grow monthly subscription memberships through sponsored Facebook ads.
What stood out to Ricky most as we began working together was, “[Lux Lab]’s sense of teamwork— we collaborated well together. At the same time, they demonstrated competence: they are video experts, they can get things done fast, are dependable, and could prove the results of our digital marketing & growth with the metrics they were reporting back to me.”
Ricky was thrilled when our ads began attracting more, interested women to their new app, with consistency and predictability— helping them set goals and track their progress toward crushing them!
“They [Lux Lab] are masterful from conception to design and through execution of the video production and digital marketing process. Additionally, they are responsive to changes and adaptable to unforeseen problems that may arise. Professional, easy to work with, and fun— you will rest easy in the results.”
By the way, if you, like our friends Ricky & Leah, are looking for help in creating video content and getting your business or ministry in front of the right people so you see real, tangible results-- reach out to us today. We’d love to start a conversation with you!
Fiat Lux! (Let there be light!)
