You've probably heard the saying, "less is more," but it is especially true today in an age of information overload. The truth is: you're doing your audience a favor by tightening up your message and being concise with the point you're trying to communicate.
So here are a few practical tips:
Tip #1: Leave something to be desired.
If you're trying to reach the average person casually scrolling on social media (see also, why your videos need captions), video is your best approach to stopping thumbs. While it might be tempting to say everything in one long video, try running a shorter video with a compelling "hook" that inspires curiosity and invites your audience to take action immediately.
However you do it, by using a clear call-to-action with a simple next step, you can empower your ideal audience to actively self-select, with those who are interested in your offer beginning a journey of discovery.
Tip #2: Don't bog people down with too much text.
So, let’s assume you’ve got Tip #1 taken care of— you’re already creating curiosity about your brand, and you’ve got traffic coming to your website.
Did you know that it takes the average person about 50 milliseconds (that's 0.05 seconds) to form an opinion about your site? That means they’ll only give you one glance before they make a judgment that determines whether they'll stick around or leave and look somewhere else.
If you master the patient art of being concise, you'll help your audience find what they're looking for-- faster-- and they'll remember that and come back to you in the future.
Tip #3: Turn text into video.
To take Tip #2 a step further, why not strip down big chunks of "explainer" text and communicate the same information in a video?
Video is more engaging than text and helps increase conversion rates by at least 80%. Seize the opportunity to connect your leads to a friendly, smiling face, establishing trust and credibility with your brand.
Overall, the key takeaway here is not to say a lot for the sake of proving your knowledge and expertise, but rather, to be precise.
Just be careful not to take things too far, like our friend Kevin from the Office…
As always, if you want to leverage story-driven videos with a strategic distribution plan to attract more people with consistency and predictability, reach out to us and schedule a meeting today.
It all starts with a free strategy session with our team to discuss your goals and come up with a plan to crush them.
Fiat Lux!
