John Wojtasek, our Vice President of Marketing and Storyteller at the Lab, was recently interviewed on the Marketing in the Wild Podcast. That episode was just released today!
Host Julia Block Pearson and John discussed how to use video as an effective tool to get your brand’s story out into “the wild.”
Listen in and walk away with some tips on what types of videos to create, how to leverage videos at each stage of your customer journey, and how to measure whether your videos are successful or not.
John Wojtasek, our VP of Marketing and Storyteller at the Lab, was recently interviewed on the Public Safety Innovators Podcast. That episode was just released today!
Host Adam Wills and John discussed how effective video marketing can be for business owners. However, many brands and businesses ultimately struggle to get it done right or feel so intimidated by it, they just don’t employ it at all.
Listen in (and then share the episode!), and you will walk away with some tips on video best practices, what types of videos to create, and where to share them for maximum benefit.
Here’s the kicker: even if people have seen your brand, or have heard of it, do they really know who you are, what you offer, and how they can buy it?
Do they recognize, and more importantly, prefer your brand to a competitor in your industry?
Would they enthusiastically recommend your service and products to their friends and family?
If you answered “no” to any of these questions, then these tips are for you!
Read on!
Did you know? The average person sees ≈ 7,000 ads per day! If your brand goes unseen in the midst of this swarm of other advertisers, you are missing out on opportunities to serve people you will never meet.
The good news? Here at Lux Lab, we want to help you succeed!
So over the next two weeks, we’re going to explore some practical ways for you to be seen, known, and trusted so you can reach more and more people with your life-changing solutions.
This week, we’ll focus on the first part— how to make sure you’re being seen.
Our friends at the Landon Team are a group of real estate experts serving the Denver and Austin metro areas. Unfortunately, with the restrictions last year, they could no longer show houses in-person or offer open houses.
Landon Smith wanted a way to help his sellers showcase and market their listings and, ultimately, keep his business growing.
Find out what happened next, in Landon's own words.
Our friend Tammy Sloan is the Director of Admissions at Holy Family High School, a Catholic, college preparatory high school located in Broomfield, Colorado. Tammy had a problem. Read on to discover how she solved her problem by leveraging videos with a strategic distribution plan to achieve the results she was after.
Today, we wanted to take a deep dive into one way we recommend improving your videos: ADDING CAPTIONS. This is especially important if you release video content on social media for reasons that will become clear as you read along.
So without further ado, here are 3 reasons why you should be adding captions to ALL of your videos (and yes, I do mean every. video.) followed up by a super-easy how-to guide so that you can begin adding captions on Facebook today.
Most video marketing isn’t effective because one or more of these 5 Pitfalls are to blame.
Our complimentary resource will help you understand them (and how to avoid them) so you can improve your strategy instantly.
Download and reach more people with your life-changing solutions today.
